Gabrielle Spång

Digital Marketing Expert • AI-Enhanced Solutions • Wellness Coach • Cultural Guide

With over 20 years of experience in eCommerce and digital marketing, I help businesses and individuals navigate change and grow. After building a successful career in London, I returned home to Sweden three years ago. Today, I combine my expertise in digital strategy with the added benefit of AI tools, wellness coaching, and a passion for Scandinavian culture.

Gabrielle Spång

From London to Sweden: A Journey of Expertise and Change

After more than 20 years in London, where I built a successful career in marketing and eCommerce, I made the life-changing decision to return home to Sweden with my family three years ago. For a decade, I worked with brand strategy and insights for major multinational companies before founding and running Scandi Mini for over 10 years – one of the largest independent Scandinavian design and children's fashion retailers in the UK.

Today, I channel this expertise into helping others navigate transitions whilst offering freelance services in digital marketing enhanced with AI tools. As a student pursuing a BA in Sports Science and Neuroscience, I'm passionate about understanding the psychology behind change and motivation.

I serve as Director and Sweden Ambassador for Tastes of Scandinavia, guiding visitors through Scandinavian culture and traditions. I'm also the Founder and Director of ScandiBound, helping others with their relocations to Sweden. Additionally, I coach at Trimster and run @scandiminis on Instagram with over 30,000 followers, sharing authentic Swedish life and culture.

Freelance Digital Marketing Services

With over 20 years of experience, I help businesses grow their digital presence using my expertise, now with the added benefit of AI tools.

Websites
Modern, professional websites built with expertise and the added benefit of AI tools for enhanced functionality.
  • •Custom WordPress & modern web development
  • •Enhanced user experiences
  • •SEO optimisation
  • •Mobile-responsive design
Content & Design
Compelling content and stunning designs that resonate with your audience, enhanced with AI tools where beneficial.
  • •Writing & blog posts
  • •Content creation
  • •Social media content
  • •Brand storytelling & messaging
Email Campaigns
Strategic email marketing with personalisation and optimisation for better targeting and conversion rates.
  • •Email strategy & planning
  • •Personalised campaign automation
  • •Lead nurturing sequences
  • •Performance analytics & optimisation
Digital Marketing Strategy
Comprehensive marketing strategies tailored to your business goals, leveraging insights and data-driven decisions.
  • •Market research & competitor analysis
  • •Audience insights & targeting
  • •Multi-channel marketing plans
  • •Performance tracking & optimisation
Training & Education
Learn how to leverage modern tools including AI effectively in your business through personalised training sessions.
  • •Digital marketing & AI tools
  • •Hands-on workshops
  • •Custom training programmes
  • •Ongoing support & guidance
Scandinavian Market Intelligence
Leverage my decade of experience in Scandinavian design and retail to identify emerging trends and market opportunities.
  • •Trend forecasting & analysis
  • •Market opportunity identification
  • •Design & product curation
  • •Consumer behaviour insights

Ready to Get Started?

Let's discuss how my digital marketing expertise, combined with years of eCommerce experience and Scandinavian market insights, can help grow your business.

My Projects & Collaborations

A blend of ongoing collaborations, upcoming projects, and past successes

ScandiBound
Founder & Director - Launching Spring 2026
As Founder and Director of ScandiBound, I help people who feel drawn to Sweden. Born from my own experience of moving home and a deep understanding of what it truly means to find home.
Tastes of Scandinavia
Director & Sweden Ambassador
As Director and Sweden Ambassador, I welcome visitors and showcase the best of Scandinavian traditions and cultures through people, gastronomy, and landscapes. With my degree in ethnology and studies of Swedish traditions, I create memorable experiences for international guests.
Trimster Wellness Coach
Active - Next Start January 19, 2026
At 52 years old, I'm living proof that it's never too late to transform your life. As a newly certified personal trainer and neuroscience student, I combine practical fitness expertise with the latest brain research. I help you understand WHY Trimster's methods work and HOW to create habits that actually stick.

As a Trimster Boost coach, I guide participants through a 9-week programme combining nutrition, exercise, and mindset for sustainable change.

@scandiminis Instagram
Active - 30K+ Followers
My Instagram platform sharing authentic Swedish life, trends, and culture. With over 30,000 followers, I share insights about living in Sweden, fashion trends, and the reality of repatriation.
Drivkraft Malmö
Mentor
I serve as a Youth Mentor for Drivkraft Malmö & Akademi, helping local teenagers through mentoring and structured engagement programs.
Events & Workshops
Available Now
I host events and workshops about Swedish culture, repatriation experiences, life transitions, and digital marketing. Creating spaces for community building, learning, and shared experiences.
Scandi Mini Legacy
2010-2020
For over a decade, I built and ran one of the UK's largest independent Scandinavian children's fashion and interiors retailers. From a passion project when my son was a baby to a thriving business, Scandi Mini was built on my eye for design, trend forecasting, and authentic Scandinavian aesthetic.
Neuro Coaching Practice
Launching 2027
After completing my BA in Sports Science and Neuroscience, I plan to launch a specialised coaching practice focused on life transitions, motivation, and working with people of all ages navigating change.

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Let's Connect

Whether you're interested in digital marketing, collaboration, coaching, events, or just want to chat about Swedish life

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Instagram

30K+ followers • Swedish life & culture

LinkedIn

Professional network & collaborations

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ScandiBound

Swedish relocation services – Launching Spring 2026